People are spending more time on social media sites due to the pandemic. Know about these strategies so you can plan your next social media campaign.

Know your Audience

There is a saying that 80% of your sales comes from 20% of your loyal customers. With no in-person foot traffic, now is the time for businesses to know who their target audience is and market specific towards them. knowing about your target demographics, psychographics and behavioural info can help you plan the right marketing strategy to attract them to your page.

Know Each Social Media Platform Before Hand

Each social media site has their strengths and weaknesses about what each of them can do. Depending on who your target market is and what your social media goals are, some platforms are better to effectively complete your business goals than others. Plan accordingly and choose sites that are relevant to complete your marketing objectives.

Run Contests on Social Media

A great way to drive engagement on social media sites is running contests on them. Some idea could be to share content, hashtag people or follow a page. Just make sure you have some type of incentive to offer to people and promote the contest to increase engagement.

Hire Influencers to Promote Your Business

An influencer is a person with the ability to influence potential buyers of a product or service by promoting recommended items on social media. People are more likely to purchase product from your business if it’s recommended by an influencer. Hiring one may be the ingredient you need to increase sales and awareness to your company.

Connect With Your Audience

If you’re not building relationships with your audience and/or customers, it’ll have disastrous effects on your business You can connect with your audience by:

• Interacting in Twitter Chats
• Retweeting on Twitter
• Engaging in Facebook groups with similar target audience
• Always reply to comments on your Facebook business page within 24-hours

Setup a Social Media Content Calendar

Without planning, you will fail in social media marketing. Having a content calendar is helpful for businesses to plan the right strategy and organize content.